Real Data. Real Learning.
Market Entry Lab analyzes data such as World Bank and United Nations’ Comtrade data to determine which foreign markets are optimal for the globalization of products. Using Market Entry Lab takes the theoretical and makes it practical, pushing students to a higher level of understanding of international business strategy.
Why Foreign Exchange Lab? Foreign Exchange Lab provides a safe place to learn about the complexities of trading foreign currency. Students engage in live trading as they seek to outperform their competitors.
Why Global Compass Lab? Global Compass Lab uses an interactive map and foreign language list to show the global exposure of the class in real time. This lab provides an engaging activity that codifies the diversity and exposure of the class leading to collective awareness and thoughtful discussion.
Why Cultural Intelligence Lab? Cultural Intelligence Lab assesses knowledge of foreign cultures using a video quiz. Different gestures have different meaning throughout the world. Let’s see if you know what they mean.