Market Entry Lab analyzes data such as World Bank and United Nation’s Comtrade data to determine which foreign markets are optimal for the globalization of products. This customizable lab adapts results depending on three business objectives: market potential, ease of doing business, and minimizing political and economic risk.
Market Entry Lab Introduction
An introduction to the concepts and teachings that are taught in the Market Entry Lab.
Market Entry Lab Instructions
This video gives a detailed overview of the Market Entry Lab with step by step instructions on how to set up it up and how the lab can be used to enhance learning.